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Everyone knows that for maximum marketing ROI, minimizing redundant advertising or making an ad scalable is absolutely necessary. For businesses and marketers looking to make a splash in local communities, nailing precise commuter routes is of therefore of the utmost importance.

Take, for instance, marketing to the Hartford, Harvard, Marengo, and Rockford communities. Some would argue that to effectively reach these markets, a business would need to place ads strategically within each locale. But when we consider that Woodstock billboards are passed by so many of the drivers that reside in each of these cities, it is easy to see how scale & non-redundancy can be achieved in the service of branding or general promotion that says, “our business is here!” The expense of maintaining street-level or local presence is already astronomical; multiplied by a number of locations, it is even greater. When have learned the sweet spot for marketing to specific geographies, marketing can be scaled back and ROI can soar.

Detroit billboards are similar. In order to reach a variety of suburban commuters — usually affluent, although of course less so in this economy — well-placed billboards in and around the Detroit area will reduce the need for targeted local campaigns in a number of suburbs. Commuters by car — and Detroit has many — will receive daily impressions that will grow a brand’s equity for that commuter each and every day. What’s more, marketing along commuter routes is actually an excellent way for downtown businesses or groups with strong interests downtown (UAW, etc) to make a very localized impression for the workers that use the commuter route.

Of course, these examples are not to say that this sort of positionining is exclusive of targeting locales. Billboard ads are available for those looking to improve business in a smaller radius, where commuters make shorter trips or where they use interstates and major state highways to go short distances. While Woodstock billboards and Detroit billboard advertising do not offer the paradigm examples of really hammering a message into one town specifically, there are certainly locations that will facilitate very repetitive marketing to a specific geography.

Billboard advertising can maximize ROI by eliminating redudance in marketing and advertising campaigns; choosing locations that are traveled by residents of different cities is the way to accomplish that reduction. For greater specificity  to urban areas like Detroit, consider commuter routes; or, for more local, intra-city traffic, consider a billboard on a major highway that is used to get around town or to the nearest major shopping center.

Before I even opened up my business I knew that I could benefit from some comprehensive sales mentoring. I was unaware of many of the latest sales help strategies and marketing outlets that had become popular. I was a professional painter that had always dreamed of owning my own painting company. After years of saving and receiving a small inheritance from my deceased mother, I could finally afford to live out my dream.

I went out and bought all of the equipment that I would need for both commercial and residential painting jobs. Although much of the equipment was second hand my enthusiasm was boundless. I purchased two work vans and had the logo of my new company and the contact information painted onto them. Finally, I hired two painters that I had known for many years to assist me with my work. After all of the required paperwork was filed and my company insurance premium was paid and activated, I was ready to start to paint.

My business was all ready to go; I just needed to find some customers so that I could book my entire summer up with appointments. I decided that I needed some serious sales mentoring and that I needed to enlist the help of some professionals. I found a local advertising company that was willing to help me successfully launch my new company.

The first step that the company took was to advertise in several local magazines that specialized in home services and repair/improvement companies. This would be specifically relevant to the type of work that I was performing. People that are looking for home repair work or painting use these magazines to find local companies.

They also sent out mailers to residents of some of the older subdivisions in my community whose homes could probably use a fresh coat of paint. I thought that it was a great idea to target the customers that could benefit from my services the most. The advertising company also had signs made up that alerted neighbors that my company had completed the paint job on their neighbor’s home so that they could see my superior quality work firsthand.

I was highly impressed by the sales mentoring that I received from the company. They worked hard to identify my potential customers and to target them through their advertising methods. Their professional knowledge and diligence proved to be an indispensible resource in successfully launching my painting business.

In my opinion, firsthand free sales tips is always best learned through experience. I didn’t get to go to college. I joined the military right after finishing high school and was stationed away for five years. When I came back from my tour of duty I didn’t have time to go to college. I wanted to get settled down, buy my own house and start a family. I knew that a career in the automotive industry would be my best bet. I took into account my skills and my experience and I decided to enter into the automotive industry.

While I was in active duty I worked as a mechanic for all of our ground team transportation devices. I worked on cars, trucks, tanks, and Humvees all day long. I was especially skilled at working on the Humvees and I gained extensive knowledge of their mechanical composition. They became my favorite transportation vessel to work on and I thoroughly enjoyed my job. I had no idea that I was also building up a wealth of sales info that would come in very handy later on in my life.

When I returned home I looked into working as a mechanic. I scheduled an interview at a local Hummer dealership for a position as a full service mechanic. I was given the job immediately after they reviewed my credentials. While the job and the hours were great, the pay was not enough to cover all of my expenses. I started bartending on the weekends to make up for the difference.

One morning after a long weekend I must’ve looked pretty worn down because one of the salesmen approached me and asked me if I was ok. I explained that I was up late working at the bar and then had to be in for my shift at seven in the morning. He looked at me and said that I could make more money and better use of my skills by becoming a salesman for the dealership.

I started selling the very next week. My mentors at the dealership provided me with all the sales info that I could ever need to perform well on the job. After working on them for years, I was familiar with all the models and was very knowledgeable about their performance. In my first week I sold six trucks to customers that were incredibly impressed by my comprehensive knowledge of the truck’s mechanics.